Brand identity completed while at Igloo, Myfun is
the national umbrella brand for Sea World, Sea World
Resort, Movie World, Wet‘n’Wild, Australian Outback
Spectacular and Paradise Country. Now a household
name, the brandmark has recently appeared on national
advertising campaigns. Also developed alongside the new
logo was a large amount of graphic elements including
iconography for Sea World and brands for individual
attractions such as the Imagine dolphin show.
